Most people think real estate is all about the numbers. Pre-approval amount, list price, closing costs. But the information that actually moves the needle in a negotiation? It’s usually the stuff people forget to say.

In this video, Michael Prior, real estate broker and head of The Prior Group at Revel Realty, breaks down exactly what you should be disclosing to your agent before you buy or sell in Toronto. And why leaving it out can cost you time, money, and a lot of unnecessary stress.

What’s covered:

▸ Why your pre-approval ceiling isn’t the number your agent actually needs

▸ How emotional and family factors directly impact negotiation strategy

▸ Why closing timelines matter more than most buyers realize

▸ What happens when agents find out key information too late

▸ How full transparency leads to better outcomes on both sides of the deal Whether you’re buying, selling, or both, working with an agent who asks the right questions and a client who answers them honestly is what separates a smooth transaction from a stressful one.

Ready to move in West Toronto? The Prior Group specializes in semi-detached and detached homes from Bathurst to Royal York, south of Eglinton.

If you want an agent who actually guides you through the full process, reach out.

📞 416-530-4444 🌐 www.thepriorgroup.com 📩 DM Michael directly on Instagram ‪@yourfavouritebroker‬ The Prior Group | Revel Realty Inc., Brokerage | West Toronto Real Estate | Buying and Selling in Toronto | Toronto Real Estate Agent